Our Vision
Become the leading premium tech-driven fashion platform worldwide.

CEO Letter
Letter to the shareholders Letter to the shareholdersIn 2024, WE FURTHER STRENGTHENED THE RELEVANCE OF BOSS AND HUGO AND SUCCESSFULLY CONTINUED OUR GROWTH TRAJECTORY.
Daniel Grieder (CEO)

HUGO BOSS XP
Innovative customer loyalty program

Strong Free Cash Flow Generation in 2024
497
ESG Reporting
WE ARE COMMITTED TO ENVIRONMENTAL PROTECTION, SOCIAL RESPONSIBILITY, AND ETHICAL GOVERNANCE

Dow Jones Best-in-Class Index
#2 in our industry. Inclusion for the
8th consecutive time.

Outlook 2025
We remain fully committed to making further strategic progress and driving profitability improvements.
Outlook OutlookTraceability
Strong progress in increasing end-to-end traceability

Product highlight
Launch of first sneakers made from HeiQ AeoniQ
HeiQ AeoniQ
AeoniQ
Product Development and Innovation
Product Development and Innovation Our Strategy
We strive for a planet free of waste and pollution.
