Annual Report 2024

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Results

Imprint

Highlights

Our Vision

Become the leading premium tech-driven fashion platform worldwide.

Gisele Bündchen posing in a light-colored women’s suit in front of a dark background (photo) Group strategy Group strategy

CEO Letter

In 2024, WE FURTHER STRENGTHENED THE RELEVANCE OF BOSS AND HUGO AND SUCCESSFULLY CONTINUED OUR GROWTH TRAJECTORY.

Daniel Grieder (CEO)
Letter to the shareholders Letter to the shareholders
Watch the video
Watch the video

BOSS

Strategic partnership with David Beckham

Focus on Brand Heat Focus on Brand Heat

HUGO

New denim line HUGO BLUE

Hugo Blue
Focus on Brand Heat Focus on Brand Heat
A young man and young woman on a bench on the beach in jeans outfits (photo)

Sales Growth

4.3
EUR billion
sales +3%
Sales Performance Sales Performance

Sales by region*

*Currency-adjusted. Sales Performance Sales Performance

HUGO BOSS XP

Innovative customer loyalty program

Hugo Boss cubes titled Hugo XP or Boss XP, one framed red with the title “Welcome kit” (photo) Focus on Customer Loyalty Focus on Customer Loyalty

Dividend per Share

1.40
EUR Dividend
proposal 2024
Our share Our share

Strong Free Cash Flow Generation in 2024

497
EUR million
Statement of Cash Flows Statement of Cash Flows

ESG Reporting

WE ARE COMMITTED TO ENVIRONMENTAL PROTECTION, SOCIAL RESPONSIBILITY, AND ETHICAL GOVERNANCE

A light beam shining between trees of a wood (photo) Combined Non-financial statement Combined Non-financial statement

Dow Jones Best-in-Class Index

#2 in our industry. Inclusion for the
8th consecutive time.

A photo of the Earth from outer space’s perspective (photo) More on Sustainability More on Sustainability

Outlook 2025

We remain fully committed to making further strategic progress and driving profitability improvements.

Outlook Outlook
4.2
-
4.4
EUR billion Sales
380
-
440
EUR million EBIT

Traceability

Strong progress in increasing end-to-end traceability

>
80
percent direct suppliers onboarded
Business Operations Business Operations
A white Hugo Boss sports shoe, woods in the background (photo)

Product highlight

Launch of first sneakers made from HeiQ AeoniQ

HeiQ AeoniQ AeoniQ
Product Development and Innovation Product Development and Innovation

Our Strategy

We strive for a planet free of waste and pollution.

A cut-out-photo of a cotton plant (photo) More on our Sustainability Strategy More on our Sustainability Strategy