Vision to be the leading premium tech-driven fashion platform worldwide
Driving brand relevance for BOSS and HUGO as a top priority
Superior growth following more than three years of successful execution of “CLAIM 5” strategy
At HUGO BOSS, we see considerable business opportunities in today’s rapidly changing world and are committed to fully exploiting these opportunities. With our two unique brands, BOSS and HUGO, offering a broad range of premium apparel, shoes, and accessories, we are well positioned to benefit in particular from a globally growing middle and upper class. To best meet the demands of these consumer groups, we strive to further increase the relevance of both BOSS and HUGO, based on appealing brand initiatives, products with superior price-value proposition, and a seamless customer experience across all touchpoints. In this context, we aim to fully exploit the great potential of digitalization and further strengthen operational efficiency and effectiveness, while consistently focusing on driving sustainability.