In the ever-evolving world of fashion, it’s all the more important to focus on what truly matters: our customers. At HUGO BOSS, we put them at the heart of everything we do, crafting not just products but unforgettable experiences that resonate deeply. That’s why, in 2024, we unveiled HUGO BOSS XP – a pioneering omnichannel member experience centered around our hugoboss.com app. With this innovative program, we deliver hyper-personalized content and communication, sparking joy and building lasting connections with our global customers. By seamlessly blending our digital and physical touchpoints with the smart use of data, HUGO BOSS XP ensures every interaction feels personal and meaningful. Our ultimate goal? To captivate new customers, transform them into loyal fans of BOSS and HUGO, and revolutionize the way they experience our brands.
HUGO BOSS XP, OUR NEW LOYALTY PROGRAM, FOLLOWS A PIONEERING CUSTOMER-CENTRIC APPROACH, TAKING CUSTOMER ENGAGEMENT TO THE NEXT LEVEL.
HUGO BOSS XP:
THE ULTIMATE LOYALTY EXPERIENCE
With HUGO BOSS XP, we are harnessing the power of the latest technologies – such as blockchain, Web3, and NFTs – redefining the member experience and taking our brands to the next level. But HUGO BOSS XP is more than just a loyalty program. It’s a dynamic ecosystem where brand-specific tokens, personalized through customer behavior, strengthen engagement and unlock special access. As our loyal members reach new levels, they unlock exclusive benefits and unique money-can’t-buy experiences - making every interaction with BOSS and HUGO unforgettable. The result? Not just stronger brand loyalty, but a thriving community of passionate fans, where deeper connections drive member sales and boost customer lifetime value.
HUGO BOSS XP:
A GAME-CHANGER IN CUSTOMER EXPERIENCE
Launched in the United Kingdom, Germany, and France in 2024, HUGO BOSS XP is already proving to be a true game-changer. Surpassing all expectations, it’s bringing our mission to life: transforming customers into passionate, lifelong fans of BOSS and HUGO.
+
25
%
INCREASE
IN MEMBER BASE IN 2024
>
10
MILLION
REGISTERED CUSTOMERS
With a mission to reward and deepen connections with our loyal fans, while attracting new customers along the way, we’re taking HUGO BOSS XP global. Get ready for exclusive experiences and a whole new way to engage with your favorite brands, BOSS and HUGO. And this is just the beginning! By keeping our focus razor-sharp on our customers, we’re not just staying ahead – we’re redefining the future of customer loyalty. Stay tuned, stay engaged, and see what’s coming next!
Ready to join the BOSS and HUGO family?
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