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WE ARE FOCUSED

on prioritizing game-changing initiatives, capturing growth opportunities.
on realizing efficiency gains leveraging our strong business platform.
on driving sustainable, profitable growth, securing the long-term success of HUGO BOSS.

Annual Report 2024

Our Vision

Become the leading premium tech-driven fashion platform worldwide

Gisele Bündchen posing in a light-colored women’s suit in front of a dark background (photo)

RECAP

2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024

Daniel Grieder Daniel Grieder

Chief Executive Officer of HUGO BOSS

In 2024, we continued our growth journey, delivering record sales. This success was driven by a sharp focus on game-changing initiatives, further strengthening the relevance of BOSS and HUGO. At the same time, we unlocked significant efficiency gains, supporting our profitability in a volatile market environment.

Letter to shareholders

DISCOVER OUR HIGHLIGHTS

Highlights

Highlights Highlights Highlights

Strategic partnership with David Beckham DRIVES BRAND RELEVANCE
Group Strategy
Group Strategy
1.40
EUR PER SHARE dividend proposal
2024
Our Share

Our Share
WE ARE COMMITTED TO ENVIRONMENTAL PROTECTION, SOCIAL RESPONSIBILITY, AND ETHICAL GOVERNANCE
Non-Financial Statement
Non-Financial Statement

Further highlights

Results Results Outlook Results Outlook Results Outlook

4.3
EUR BILLION GROUP SALES
361
EUR million EBIT
4.2- 4.4
EUR BILLION Group sales
380- 440
EUR million EBIT

2024
2025

Stories

FOCUS ON BRAND HEAT FOCUS ON CUSTOMER LOYALTY FOCUS ON SUSTAINABLE MATERIALS

01 FOCUS ON BRAND HEAT

We strive to make every moment with BOSS and HUGO unforgettable. By deepening customer connections and creating bold brand experiences, we’re shaping the future of our brands.
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02 FOCUS ON CUSTOMER LOYALTY

Our loyalty program HUGO BOSS XP reflects our focus on building meaningful, long-lasting relationships with our customers. With its personalized approach, it brings customer engagement to new heights.
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03 FOCUS on Sustainability

To reduce our environmental footprint and drive sustainable change, we focus on better materials and embrace circularity.
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Discover Story